Ten More Tips for Managing Your Organization’s Social Media Presence

Oh, hey there!

This post is a follow up to the previous “Top Ten Tips for Managing Your Organization’s Social Media Presence” post.

As social media is constantly changing, I thought it’d be good to write an update on how to manage your social media presence (in addition to the tips above). Please find below 10 more additional tips to help you make your social media presence rawk! (Yes, the picture below is old (and I can’t take credit for it), but it’s good!)


1. Don’t auto-DM me and act like it’s personal. One of the things that really bothers me is when organizations/businesses/individuals auto-DM me and it sounds *so* automated (and it usually is). Through running four twitter accounts, I can tell that your message isn’t personal when I get the same one on all four. Yes, it is important to thank your followers for taking the time to follow/for taking interest in you, but it isn’t genuine when you auto-DM. I recommend a simple mention (direct to them or public) saying thank you and perhaps commenting on something that they have mentioned in their profile.

2. Don’t try to pad your stats by following and unfollowing me. We all know what you’re trying to do, you’re trying to get us to follow you back, so that you can then unfollow us. It’s OK, we’ve figured you out and for the record, it’s not working. Remember, it isn’t about quantity, it’s about quality.

3. Don’t take it personally if I don’t follow you back. I do believe that organizations should try and follow the majority of their followers back (minus the usual suspects i.e. bots) as it’s important to build those connections and relationships. Having a high follower count with a low following count, makes you look elitist and unfriendly. This isn’t the point of social media. Saying this, if I don’t follow you back, it doesn’t mean I’m not interested in you, so don’t take it personally. There are lists that you can be added to that may mean that I don’t follow you. It’s all about social media management.

4. Use a social media management system to make your life easier. I’ve recently been using Sprout Social as I find it’s good at providing stats and manageable reports for those you need to provide the ROI to. It’s also good at clearly pointing out your weaknesses, where you need to target your content (audience wise) and where you should be making changes. I also use Tweetdeck and Hootsuite for day-to-day management. For those on the go, I recommend Tweetbot.

5. Do not rely on Klout. Seriously. I came across this article the other day and it speaks my mind. Klout claims to tell you what you’re influential in on social media. It is *so* far off the mark that…well, you get the idea. I’m sure that you can figure out what you’re influential in by writing down your interests and looking at your tweets.

6. Please don’t tweet/Facebook post everything you do. Yes, the picture above is pretty funny, but I don’t need to know that you’re eating a donut or taking your dog for a walk. I admit that sometimes I will post absolutely worthless information, we all do it. These types of posts, in moderation, are great as it tells me a little more about yourself, but please “think before you tweet.” Your tweets and Facebook posts from your organization’s account should be thought provoking (for the most part) and create discussion and conversation. Don’t post something you wouldn’t want to see on national television.

7. Don’t spam. That is all.

8. Please use the RT or quote function. Please don’t take other people’s information and use it as your own. Quote or RT it. If you want to add a comment to it – make it clear you are doing so. Not only will they be thankful, but others will see you as a source for information too.

9. Respond in a reasonable amount of time. I’ll keep this simple and to the point. Social media is timely. If they wanted a response tomorrow or the day after next, they would have sent an e-mail (although my rule is within 24 hours). Depending on what organization’s account you are behind, you never know how much of an impact you can make by responding (or not responding) to someone’s tweet, Facebook post or comment. You could completely tarnish or improve your reputation. Also (turns out this isn’t really short after all), if you’re quoting or RT with your response, make it worth while. Don’t humiliate the person if they’ve made a typo or give a one-word answer (if possible, I know it’s hard with character limits). I know this sounds simple (and most of it is common sense) but I’ve seen it happen and cringe.

10. Build relationships. This isn’t just about self-promotion and marketing. Social media is about building connections and relationships. The ROI will soon be felt when your customers/visitors start asking you for your input or advice. This means you’ve done your job. You want to be seen as the resource for information and to set the example. You want to be the first person they think of when they’re looking for information in your field. Make sure you’re that person!

I hope these tips are helpful! Please don’t hesitate to contact me if you have any questions! I would love to hear your comments!